Privacy policy

Last updated: July 23 2026

Letoa Activewear operates this website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Letoa Activewear is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information. 

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be associated with you or another individual. This does not include information that has been collected anonymously or has been de-identified so that it can no longer reasonably identify you.

Depending on how you interact with our Services, your location, and applicable privacy laws, we may collect, use, and process different categories of personal information, including information we may infer from the information you provide. The types of personal information we may collect include:

  • Contact information including your name, email address, phone number, billing address, and shipping address.
  • Payment information including payment card details, financial account information, transaction details, payment method, payment confirmations, and other information required to process your purchases. Payment information is securely processed through our third-party payment providers.
  • Account information including your username, password, account preferences, and settings if you create an account with us.
  • Order and transaction information including products you view, add to your cart, save to your wishlist, purchase, return, exchange, or cancel, as well as your order history.
  • Communications and customer support information including any information you provide when you contact us, such as through email, social media, or customer support enquiries.
  • Device and technical information including information about your device, browser type, internet connection, IP address, and other unique identifiers used when you access our website.
  • Usage information including information about how you interact with our website, such as pages viewed, links clicked, and how and when you use our Services.

 

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. We use your personal information to provide and improve our Services, including to process and fulfil your orders, process payments, arrange shipping, manage returns and exchanges, and maintain your account if you choose to create one.

We may also use your information to remember your preferences, provide a more personalised shopping experience, recommend products that may be relevant to you, enable customer reviews, and improve the functionality, performance, and overall experience of our website.

Marketing and Advertising. 

We may use your personal information to provide marketing and promotional communications, including updates, product launches, special offers, and brand news through channels such as email, SMS, or other communication methods where permitted by law.

We may also use information about your interactions with our Services, such as products you have viewed, added to your cart, or purchased, to provide more relevant recommendations, advertisements, and personalised marketing experiences.

Security and Fraud Prevention.

We use your personal information to help maintain a secure shopping experience, verify accounts, process secure payments, and protect our Services from fraudulent, illegal, unsafe, or unauthorised activity.

If you choose to create an account with us, you are responsible for keeping your account details secure. We recommend that you do not share your username, password, or other account access information with anyone else. If you believe your account has been accessed without permission, please contact us as soon as possible.

Communicating with You.

We use your personal information to provide customer support, respond to your enquiries, assist with orders or requests, and ensure we provide you with a positive experience. We may also use your information to maintain and improve our relationship with you as part of our ongoing commitment to our customers.

Legal Reasons.

We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
  • With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. .
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

Our online store is powered by Shopify, which collects and processes personal information about your use of our Services to help provide, operate, and improve our website and shopping experience.

Information you provide through our Services may be shared with Shopify and other trusted third-party service providers that assist us with operating our business, such as payment processing, order fulfilment, shipping, analytics, and customer support. These providers may process your information in countries outside of your own.

We may also use Shopify’s enhanced features and tools to help us better understand customer interactions, improve our Services, and grow our business. When Shopify processes personal information for these purposes, Shopify is responsible for how that information is handled and for responding to requests relating to your privacy rights.

To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know. You may have a right to request access to personal information that we hold about you.
  • Right to Delete. You may have a right to request that we delete personal information we maintain about you.
  • Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact portal provided on the website. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please use the contact portal to send through your requests or email us at letoaactivewear@outlook.com.